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When Nike offers a variety of shoes, such as the Air Monarch IV Cross - trainer, Air Max Impact Basketall shoe, and Air Zoom Pegasus
When Nike offers a variety of shoes, such as the Air Monarch IV Crosstrainer, Air Max Impact Basketall shoe, and Air Zoom Pegasus Running shoe, it is trying to capture the market by
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using segmentation, targeting, and positioning.
blanketing the market with an undifferentiated strategy.
focusing on primarily younger consumers with its Pegasus brand.
onetoone micromarketing.
doing continual product refinement and test marketing.
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