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When planning channels of distribution, a marketing manager should know that A ) a disadvantage of an administered system is that it is completely controlled
When planning channels of distribution, a marketing manager should know that
A a disadvantage of an administered system is that it is completely controlled by contracts.
B a traditional channel with many independents has no one channel member exerting control.
C a disadvantage of a corporate channel system is reduced information and data sharing.
D vertically integrated systems are seldom used, because of the difficulty of maintaining control.
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