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. Which customer market segments (groups) are being targeted? How does the marketing of the product or service target customers based on their behavior? Of
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- Which customer market segments (groups) are being targeted?
- How does the marketing of the product or service target customers based on their behavior?
- Of the segments being targeted, which groups do you believe offers the most capacity for growth and profit, and why?
- What competition is the product or service facing in these most valuable segment
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Advertising & IMC Principles & Practice
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
9th Edition
9780132998208, 0132163640, 132998203, 978-0132163644
