Which element of the marketing mix makes frequent use of free samples, coupons, and contests?

Question options:

a) Advertising

b) Public relations

c) Sales promotion

d) Personal selling

Which element of the promotional mix is based on personal, paid communication between people?

Question options:

a) Advertising

b) Public relations

c) Sales promotion

d) Personal selling

Which element of the promotional mix gives the buyer the most power to express their personal views?

Question options:

a) Advertising

b) Social media

c) Public relations

d) Sales promotion