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Which isWRONGabout psychological factors affecting consumer behavior: a. consumer attitudes are fairly easy for marketers to change, leading to much brand switching. b. consumers often
Which isWRONGabout psychological factors affecting consumer behavior:
a. consumer attitudes are fairly easy for marketers to change, leading to much brand switching.
b. consumers often find it difficult to fully describe their buying motives.
c. learning through generalization helps to account for the popularity of families of consumer product brands.
d. people selectively attend to stimuli, e.g., commercials, which are familiar or anticipated.
a. consumer attitudes are fairly easy for marketers to change, leading to much brand switching.
b. consumers often find it difficult to fully describe their buying motives.
c. learning through generalization helps to account for the popularity of families of consumer product brands.
d. people selectively attend to stimuli, e.g., commercials, which are familiar or anticipated.
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