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Which media combinations (including digital outlets, broadcast TV, PR, specialized cable TV, radio, XM radio, newspapers, magazines, billboards, events, salespeople, etc.) are optimal fits for
- Which media combinations (including digital outlets, broadcast TV, PR, specialized cable TV, radio, XM radio, newspapers, magazines, billboards, events, salespeople, etc.) are optimal fits for marketing communications for the following market segments? NOTE: It's not enough to indicate the use of one or two media but a combination of several for each segment.
- Customer acquisition of product
- Customer retention
- Personal teenager products
- Nonprofit specializing in health care
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Integrated Marketing Communications Strategic Planning Perspectives
Authors: Keith J. Tuckwell
4th edition
133157873, 978-0133157871
