Which of the following choices are important when designing statistical tests of a hypothesized causal business model? (Select all that apply)

a. The desired economic outcomes (e.g., profits, revenue growth, contract renewal, retention, etc.).

b. The department responsible for conducting the analyses (e.g., finance, marketing, etc.).

c. The expected time lag between changes in nonfinancial performance and resulting changes in financial performance (e.g., daily, monthly, yearly, etc.).

d. The unit of analysis (e.g., customers, employees, projects, product lines, locations, divisions, etc.).