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Which of the following is NOT a desirable quality for a brand name? A . It should be easy to pronounce and remember. B .

Which of the following is NOT a desirable quality for a brand name?

.

It should be easy to pronounce and remember.

.

It should make sense in the customer's culture.

.

It should suggest something about the product's benefits.

.

It should be a long word to get attention.

.

It needs to fit legal requirements.

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