Question
Which of the following psycho-physiological tools used in advertising pre-testing allows you to observe which scene of the ad generates arousal in the person? Select
Which of the following psycho-physiological tools used in advertising pre-testing allows you to observe which scene of the ad generates arousal in the person?
Select one:
a.
Electroencephalography (EEG)
b.
Functional Magnetic Resonance Imaging (fMRI)
c.
Eye-tracking (ET)
d.
Facial electromyography (facial EMG)
e.
Galvanic skin response (GSR)
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Consumer Behavior Buying, Having and Being
Authors: Michael R. Solomon
11th edition
978-0133451153, 133450899, 133451151, 978-0133450897
