Which of the following statements about the importance of each competitive factor in determining companyto$-$company differences in branded sales volumes and market shares in a particular geographic region is false?

Tiny cross$-$company differences in competitive effort on a highly influential competitive factor $($like S$/$Q ratings, the number of models$/$styles offered, and selling prices$)$ nearly always have a far bigger impact on company sales$/$market share outcomes in a region than do large cross$-$company differences in competitive effort on less influential competitive factors.

The closer to the all$-$company regional average is a company's price or S$/$Q rating or brand reputation or number of models $($and so on$)$ the smaller is the weighting$/$impact of that factor in accounting for why that company's regional unit sales$/$market share is above$/$below the region's all$-$company unit sales$/$market share averages

Big S$/$Q rating differences, big average wholesale price differences, and big differences in the number of models$/$styles offered in a region weigh heavily in accounting for company$-$to$-$company differences in branded pairs sold and market share in all four regions.

When a company's competitive effort on each of the relevant competitive factors in the wholesale or internet market segments for branded footwear approximates the all$-$company averages in a region, then its resulting unit sales volume$/$market share in those two segments will also approximate the region's allcompany sales$/$market share averages.

As the spread between the company with the region's strongest competitive effort on a given competitive factor and the company with the region's weakest competitive effort becomes greater and greater, the stronger is the resulting impact of that competitive factor on the pairs sold$/$market share outcomes of the various companies.