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Which of the following statements characterizes the introduction stage of the PLC (product life cycle)? Promotional expenditures are zero. The company incurs minimal expenses. Profits

Which of the following statements characterizes the introduction stage of the PLC (product life cycle)?

Promotional expenditures are zero.

The company incurs minimal expenses.

Profits are nonexistent because expenses are heavy.

It is a period of slowdown in sales growth

The product achieves acceptance by most potential buyers.

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