Which of the following statements is an example of the logical fallacy known as appealing to authority?

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a $"95$ percent of customers agree that our product cleans dirt and grim better than the competitor."

b "The chief financial officer recommends we update to the new payroll software."

"Your slides use really unattractive colors, so I don't think we should believe you."

d $"$We need to start posting on TikTok, or we will lose our entire Gen Z audience."