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Which of the following statements is true of relationship marketing? Business suppliers use social networking sites sparingly as these sites discourage businesses from shopping for
Which of the following statements is true of relationship marketing? Business suppliers use social networking sites sparingly as these sites discourage businesses from shopping for all their needs. Relationship marketing has become more important than before because competition is becoming more intense. Loyal customers are less profitable than those who are price sensitive and perceive no difference among brands or suppliers. For many suppliers, retaining their current customers has become a secondary focus in relationship marketing
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