Which one of the following strategies does Sony use to sell their products:

Question 1 options:

	Direct distribution
	Vertical distribution
	Indirect distribution using distributors
	Multichannel distribution

Question 2 (1 point)

Focus groups are best used for

Question 2 options:

	Identifying consumer likes and dislikes
	Comparing consumer preferences on your vs competitor's products
	Defining product concepts and new ideas

Question 3 (1 point)

Quantitative research is :

Question 3 options:

	Conducting consumer research by asking questions and recording answers from a representative sample of consumers.
	Conducting consumer research by asking questions and recording answers from certain users of the product
	Not preferred by the companies
	About quantifying data collected

Question 4 (1 point)

Which one of the following is NOR public relations tool?

Question 4 options:

	Lobbying
	Airing commercials on TV
	Special events
	Advertorials

Question 5 (1 point)

If demand is inelastic, firms can increase their profits by:

Question 5 options:

	Increasing the price
	Reducing the price
	Reducing variable costs
	Selling more quantity

Question 6 (1 point)

Who are innovators in the adoption cycle of a new product?

Question 6 options:

	First users of the product
	People who make the product successful
	Persons who introduced the new product to the market
	People who are risk takers

Question 7 (1 point)

As far as B2B marketing is concerned, in what type of buying situation is the decision likely to be the most involved?

Question 7 options:

	Straight rebuy
	Internet purchase
	New buy
	Modified rebuy

Question 8 (1 point)

Assume the total Canadian market for cakes is $10 billion and chocolate cakes account for 25% of it. Total market for cakes in Toronto is 20% of the total Canadian market. ABC Company plans to open a cake business in Toronto and estimates it market share for the first year will be 2%. What will be ABC's sales revenue in year 1?

Question 8 options:

	40 million
	12 million
	10 million
	50 million

Question 9 (1 point)

Customer excellence focuses on:

Question 9 options:

	Having products with high perceived value and effective branding and positioning.
	Having a good physical location and Internet presence.
	Retaining customers and providing excellent customer service
	Efficient operations and excellent supply chain and human resource management.

Question 10 (1 point)

Which of the following best describes positioning?

Question 10 options:

	dividing the market into smaller, meaningful groups of customers
	a promise to a group of customers
	identifying a clear and distinct place in the customer's mind that the brand or company should occupy relative to the competition
	evaluating and identifying a meaningful group of customers to serve

Question 11 (1 point)

If a product type or commodity is identified by a brand name, the marketers have created :

Question 11 options:

	Consumers do not have a name for the commodity
	A very strong brand
	The commodity category is used very often
	A weak brand

Question 12 (1 point)

What can a firm generate to enable it to decide whether to introduce the product or not after premarket testing?

Question 12 options:

	Marketing Plan
	Loyal customer base
	Competitor report
	Sales estimate

Question 13 (1 point)

An attractive market segment is one with

Question 13 options:

	Less competitors
	Relatively small population
	Many substitute products
	Powerful buyers

Question 14 (1 point)

What are private label brands?

Question 14 options:

	Brands owned by large retailers
	Cheap sub-brands of a major brand
	None of the above
	Labels owned by brand ambassadors

Question 15 (1 point)

If the cost of a product is $200 and the required margin is 10%, the selling price is:

Question 15 options:

	$222
	$210
	$220
	$225