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Which statement about the relevance of ads is true? Multiple Choice Brand - to - consumer relevance refers to situations in which the ad contains
Which statement about the relevance of ads is true?
Multiple Choice
Brandtoconsumer relevance refers to situations in which the ad contains execution elements that are meaningful to consumers.
Adtoconsumer relevance refers to situations in which the advertised brand of a product or service is of personal interest to consumers.
Brandtoconsumer relevance could be achieved through making use of celebrities with whom consumers identify.
Relevance reflects the degree to which an advertisement provides information or an image that is pertinent to
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