Who are the primary stakeholders in this problem?

Carson Nelson, G$-$BioSport's CEO

He may need to serve as the arbiter if several of the company's senior leaders cannot reach a consensus.

Shareholders of G$-$BioSport

Anything that affects the value of their investment affects them.

The Board of Directors

They are responsible for the overall management of the company.

Wanda Sellers, VP of Sales and Marketing

She has an opportunity to grow revenue by converting more visits to the company's website into sales.

You, the Chief Information Officer

You will have to decide whether to buy and implement the tracking software.

Jo Lowell, G$-$BioSport's Customer Service Manager

She is likely to be the point of contact for customers who discover the company is selling the same product to different customers at different prices.

G$-$BioSport's competitors

They may follow your company's lead if you choose to implement the software.

ICS Technologies

They are offering to sell the tracking software to your company.

G$-$BioSport's customers

While most know about the use of cookies, few, if any, would anticipate that one would report to G$-$Biosport the other websites they visit and be used to offer different prices for the same products.

The community

The citizens of the community have interest in G$-$BioSport.