Who is the ideal customer? Who is the target international student group your consulting team is conducting research for? What are their needs? For example, if you target students like you from South Asia or another country, they may have different needs when they compare and select an IB program for their study overseas. This is called market segmentation. You can use the following methods to choose the target customers.

Demographic Segmentation.

Geographic Segmentation.

Psychographic Segmentation.

Technographic Segmentation.

Behavioral Segmentation.

Needs$-$based Segmentation.

Value$-$based Segmentation. define all this segmentation.