Why did Birds Eye develop as a vertically integrated company? At this point it would be useful to complete the module assignment. It will give you the "answers" and a framework to answer the discussion questions. What sort of advantage did Birds Eye build over the other vertically integrated producers? Why did the frozen food industry de-integrate? Why did specialized intermediaries emerge? What could Birds Eye have done to stop de-integration? What are Birds Eye's problems in the late 1970s? Does a vertically integrated producer have a competitive advantage in the early 1980s? What should Birds Eye do