1. Why is it important to pursue a technology that allows the firm to gain an initial advantage in industries where standards and compatibility are important strategic levers?
   1. High-tech industries will dominate the low-tech market.
   2. These industries can become winner-take-all markets.
   3. There will be less need to subsidize new technology.
   4. Underlying technology will be rendered immaterial.
2. What is likely to occur when high-technology industries advance the scientific knowledge used by companies?
   1. Product attributes will advance.
   2. Technical standards cease to create competitive advantage.
   3. Share of economic power declines.
   4. Product subsidies decrease.
3. Why is control of technical standards in the market essentially a source of competitive advantage?
   1. They expand the body of scientific knowledge used in production.
   2. They create models for superior growth
   3. They are the source of differentiation.
   4. They create dominant design standards.