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Why is the creation of a product the starting point for the marketing mix? Question 19 options: A) The production department must know what to
Why is the creation of a product the starting point for the marketing mix? Question 19 options: A) The production department must know what to produce first. B) Product development takes the longest a
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Management A Practical Introduction
Authors: Angelo Kinicki, Brian Williams
5th edition
978-1111821227, 9781133190363, 1111821224, 1133190367, 978-0078112713
