Winchester Lighting Store "We can't continue to lose money like that," the president of Winchester Lighting told the staff. He had called an emergency meeting after the vice president of operations gave him a preliminary sales report he had put together after talking to his division managers. Ceiling fixtures was showing a big loss and the president was anxious to eliminate that product line to improve net income. Floor Ceiling Table Lamps Fixtures Lamps Total Sales 600,000 450,000 370,000 1,420,000 Variable expenses 270,000 292,500 192,400 754,900 Contribution margin 330,000 157,500 177,600 665,100 Fixed expenses