With a typical film costing over $100 million to produce and market, one of the ways movie studios try to reduce their risk is by conducting Test Screenings where 200 to 300 moviegoers are recruited to attend a "pre-screening" before all final edits are completed. Thoughts, reactions, and other input is gathered following this pre-screen. This is an excellent example of Secondary Market Research True False

With a typical film costing over $100 million to produce and market, one of the ways movie studios try to reduce their risk is by conducting Test Screenings where 200 to 300 moviegoers are recruited to attend a "pre-screening" before all final edits are completed. Thoughts, reactions, and other input is gathered following this pre-screen. This is an excellent example of Secondary Market Research True False