Question
Within society there exists the use of primitive cultural myths and rituals which are exploited in advertising.Locate and attach a minimum of 2 advertisements and
Within society there exists the use of primitive cultural myths and rituals which are exploited in advertising.Locate and attach a minimum of 2 advertisements and describe what country of origin the myth or ritual evolved from and its original meaning as well as the intent/purpose of its modern day use in the advertisement(s).Why do advertisers use these ancient/historical ideas or concepts?
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Integrated Marketing Communications Strategic Planning Perspectives
Authors: Keith J. Tuckwell
4th edition
133157873, 978-0133157871
