Question
Wondrous Aromas Company has three lines of perfume: Red, Green, and Blue. After megacelebrity Caitlyn Spencer tweeted that this was her favourite line of perfume,
Wondrous Aromas Company has three lines of perfume: Red, Green, and Blue. After
megacelebrity Caitlyn Spencer tweeted that this was her favourite line of perfume, demand for
all three products has been off the charts. The company has a problem, it has a limited supply of
orchid nectar, a common ingredient in all three products. Orchid nectar costs $5 per gram and is
the major selling feature of all three perfumes. Cost data follow:
RED($) GREEN($) BLUE($)
Price 200 160 80
Variable expense
Orchid neter 50 30 20
Other direct material 15 25 15
Direct material 20 25 10
Variable manufacturing overheaad 15 10 10
Total variable cost 100 90 55 Contribution margin 100 70 25
Wondrous Aromas Company has three lines of perfume: Red, Green, and Blue. After
megacelebrity Caitlyn Spencer tweeted that this was her favourite line of perfume, demand for
all three products has been off the charts. The company has a problem, it has a limited supply of
orchid nectar, a common ingredient in all three products. Orchid nectar costs $5 per gram and is
the major selling feature of all three perfumes. Cost data follow:
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