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Write Questions Answer between 250-300 words each. 1. Identify and discuss the issues and challenges involved in measuring the effectiveness of an advertising campaign. 2.

Write Questions Answer between 250-300 words each.

1. Identify and discuss the issues and challenges involved in measuring the effectiveness of an advertising campaign.

2. Enumerate the role of media and message for communication.

3. Discuss the role of sales promotion in consumer markets.

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