XXX Stores is a dynamic leader in the quality food business. The company was founded in 2012 with justone retail store andwas very successful. Throughout the years, with the wide range of quality items, and in special accusations unique products they make available for customers, the company managed to expand and continuedto turn a consistent profit while slowly building six more stores distributed across their region. XXX was operating seven branches 2021. Their vision statement suggests that "We are a driven company that aims to set the standards of excellence in our industry. We are building a business in which high standards infused in all sides of our company. Quality is integrated in the culture of XXX.

Our theme is quality food, quality people, quality environment, emphasize that our vision reaches far beyond just being a food retailer. Our success in fulfilling our vision is measured by customer service satisfaction, excellence, and our employee's happiness. In addition to return in capital investment and enhancement of clean environment. Our ability to instill a clear sense of ownership among our various stakeholders is contingent upon our efforts to openly and passionately communicate more often with all of them."

XXX has made deliberate effort to stay competitive, their annual objectives reflect their ambitious vision. To increase their market share by 10% has always been an easily achievable objective. Further, their commitment to their vision is manifested in their planned actions toward establishing a new online platform for online shopping, increasing the team of customer services, providing of multiple ways of communications with their customer, in addition to the ambition to stay a leader in their industry.

In their last general meeting the CEO has emphasized that the company is committed to it is mission. As he stated "our mission goes beyond serving our customer to building our community and enhance the environment we live in"

1. Based on the information available in the case above, which factor in macro environment is most influential on this business. Identify at least three factors that are of strategic relevance to the company and explain how they could impact the business

2.Critique the company's vision and mission. if you were asked to re-write themwhat would be your suggested vision and suggested mission