XYZ Auto has entered into a joint-venture with ABC Auto. They will share the cost of a building facility and produce the same car. However, it will be sold under different names in each company. Despite being the same vehicle, the ABC version sells for about $2,000 more because of ABC's ____________.

Select one:

A) Higher brand equity

B) Better design

C) Superior product delivery

D) High expenses in production

E) Higher differentiation