Question
Years ago, Wells Fargo was in the news because the financial institution was accused of creating unauthorized accounts: https://www.prweek.com/article/1417005/timeline-crisis-wells-fargo Imagine being hired to make and
Years ago, Wells Fargo was in the news because the financial institution was accused of creating unauthorized accounts:
https://www.prweek.com/article/1417005/timeline-crisis-wells-fargo
Imagine being hired to make and deploy a PR crisis strategy for Wells Fargo
- Choose media
- Draft message (be specific!)
- Provide examples
How should I format these slides and what details should I go into? My professor is very specific on what he likes and he likes it very detailed but I'm not sure what areas I should go into detail.
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Contemporary Marketing
Authors: Louis E Boone, David L Kurtz
14th Edition
032458203X, 978-0324582031
