You and your team move on to evaluate the choices in terms of HentonCast's control goal of managing the customer experience. Again, everyone on your team has a different opinion, but you must make the final choice. Select an option from the choices below and click Submit. If we sell through sporting goods chains and department stores, we would have little control over the rod's pricing or presentation. We would not be able to train all the staff either. However, this doesn't matter because we would reach such a wide market. If we sell through the HentonCast website, we would have complete control over pricing and promotion. If we sell through high-end specialty shops, we would be able to work with the shops to train staff and present our rods. The wider market these shops afford is worth a little loss of control. Submit