You are carrying out a survey on the use of social media among young people aged 12 to 18. you choose 500 young people recruited via an advertisement sent to all employees of a university with children of this age. You also develop a questionnaire on the frequency of visits to the most used platforms (Youtube, TikTok, Snapchat, Instagram, Facebook) as well as the time spent on each platform at each visit.

Your mandate is to determine the total number of hours spent on the different platforms each week in this population as well as to identify certain segments of the population with different usage profiles.

 

(1) Explain a strategy you could put in place to ensure the validity of the information you are going to collect .

 

(2) Explain a strategy you could put in place to ensure the reliability of the information you are going to collect.

 

(3) Describe two strategies you would use after data collection to ensure the quality of the data that will be analyzed .