You are hired as the marketing manager of a hotel, which is under construction and expected to be completed by the next season. The hotel construction takes place at the foothill of Mount Sipylus, which is a magnificent mountain between zmir and Manisa, known for its clean air, cool temperature during summer, potable water streams, vast green areas and paths surrounded by forests. There are a few hotels in this location that mostly serve sports clubs for workout.

Perform a SWOT analysis. Justify those strategies by referring to the strengths and weaknesses of the company, as well as the opportunities and the threats from the environmental factors.