You are hired by a large IT company, 123.AF, before they heavily invest in an online food and grocery delivery business in Afghanistan. They are having internal debates among company leadership on whether to start small only focusing on Kabul or to start simultaneously in the five major cities of Kabul, Herat, Mazar-e-Sharif, Kandahar and Jalalabad. They already know that a competitor, EFG.AF, who launched last year is present in all cities and quickly increasing customers and market share and are afraid that they might enter too late. As the researcher, you are responsible to conduct research to help them make a decision. Complete the five steps of the Management-Research Hierarchy for 123.AF!