You are sitting in your home and you pick up a package of Oreos (or some other product of your choosing). After realizing that you have purchased this product for years, you wonder, "Why do I feel so strongly about this product?"You remember your readings from Marketing class and decide to figure out why you feel strongly about this product using the 4 P's of Marketing and Marketing Strategy concepts.

• What is it about Oreo products that appeals to me? Who are the people like me that are buying this product? (e.g. demographics, consumer characteristics, buyer behavior)