You are the digital marketer for a grocery store who offers online shopping and curbside pickup. Current consumers love the service as it is useful for them in many ways including convenience. You realize price is a major factor for many of your patrons when shopping for groceries. However, you know there is more to the story.

You acknowledge the importance of the 5C's and how it impacts online consumer decision-making. As the digital marketer, you believe the 5C's should drive your digital marketing efforts to increase participation in the online grocery service. The 5C's can also help increase sales and profits, which is something you would like to accomplish for your brand.

Rank the 5C's in order of importance (1 = least important, 5 = most important) regarding what is best for your business and goals. Briefly justify each C and state why you ranked the 5C's as you did.