You are the Digital Marketing Officer in charge of picking a social media influencer to lead an

extensive campaign as the face of your organization, which edible bouquets medlbourne

$$ As part of your research and decision$-$making process, you must gather and analyse more than

just average likes and comments per post.

$$ Some of the statistics you will need to gather and assess are $($only as an example$)$:

o Follower reach.

o Audience type $($real people, influencers, and non$-$engaging$).$

o Demographics.

o Likes to comments ratio.

o Brand mentions.

o Engagement rates for social media accounts.

o How data into competitors$$ use of influencers can be measured to generate insights.

You have been asked to write a report on your options and choice, the criteria you used, and any tool

that will support your work in the future.

$$ Some of the information you are expected to cover in your report is:

o What is the audience$-$type composition?

o What is an engagement rate, and how should advertisers treat this statistic?

o When is an engagement considered an authentic engagement?

o Why should we care about the followings of followers?

o How does our influencer ROI compare against that of our competitors?