You are the founders of a health club. The health club industry is quite fragmented, with many small players, and just a few larger players such as La Fitness, 24 Hour Fitness, and gold's gym. your backers want you to devise a strategy for growing your business, quickly establishing a nationwide chain of health clubs.

1. According to you what are the pros and cons of engaging in chaining or franchising as business growth strategies ? be sure to justify your answer.
2. What would your growth strategy be: chaining or franchising? justify your answer.