You are the manager of a medium-sized print shop that produces customized pamphlets, booklets, and other printed materials in a large metropolitan area. Over the past five years, your company has faced increasingly intense competition from newer firms that have entered the market and use more advanced digital technology that places the same content in the hands of readers much faster.

You've explained to your employees that the time has come to upgrade your own technology so you'll be able to compete with these newer firms. To your surprise, many of your employees seem unmotivated to make the change, because they worry that they won't be able to learn the new technology or that it will mean more work for them without any real increase in rewards.

Applying the expectancy theory of motivation devise a specific plan of action to change the motivation levels of your employees in the positive direction. Describe your plan and rationale.