You are the Marketing Manager of a large global sportswear brand (i.e. Nike). Answer the following questions:

a.What distribution coverage strategy (intensive, selective or exclusive) would you implement for your clothing range? Explain your answer. (2 marks)

b.Discuss why it is important for marketers to understand situational influences. Provide at least three examples of how situational influences could affect your customers. (4 marks)

c.Describe in detail how your brand could use each element of the Promotions Mix to promote your product range. (4marks)