Question
You are the senior marketing executive in the newly opened Walnut office and are aggressively looking for new engagements.Your friend, Jonathan, from your college days
You are the senior marketing executive in the newly opened Walnut office and are aggressively looking for new engagements.Your friend, Jonathan, from your college days is a decision maker at a local CPA firm.You are preparing a proposal for a $75,000 marketing and advertising campaign.You have learned from Jonathan that his firm grosses $9,000,000 and has variable costs are staffing 40%, employee burden including benefits 14% and admin costs of 3%.Jonathan is willing to present your proposal at the next Partner meeting but demands a 25% ROI on the Firm's investment.Please present your analysis to determine needed increase in revenue to justify your $75,000 fee and your proposed marketing strategy.
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