You are working for an organisation called Future Enterprises Ltd which has over recent years, grown its market both nationally and internationally. It now wishes to promote the right person from within the company to head up its Corporate Communications Department. In today's business world, this is a very important role.

You have applied for the post and as part of the selection process the senior management team are keen to hear your ideas on corporate communication strategies for a growing national and international organisation.

This is a great chance for you to demonstrate your knowledge of this important function, which is essential for business success and you wish to showcase your understanding of best practice principles.

This is an exciting opportunity for you to shine, make your mark and demonstrate your suitability for the role of Head of Corporate Communications.

An opportunity not to be missed!

Note:Throughout this assignment, learners can relate their answers to an organisation that they are familiar with, where they are employed or the centre where they are studying.

Task 2

You know that at the interview questions will be asked on corporate communication audits. You need to be fully p and decide to

• plan an internal corporate communications audit for a named organization
• plan an external corporate communications audit for a named organization,

To gain a merit grade you must also demonstrate that you have:

• conducted an internal corporate communications audit for the named organization,

To gain a distinction grade you must in addition demonstrate that you have:

• conducted an external corporate communications audit for the named organization,