You are working in the marketing team of your chosen company(I chose Nestle company); the marketing manager has asked the marketing team to come up with new product ideas and their campaign concepts that would help increase the company sales and profits

Be mindful that some of the companies above also have multiple brands For example, some of Nestle's brands include Nescafe, Nespresso, Milo, Punina, Maggi etc

You will need to identify the company, brand and the actual product to complete the assessment to a satisfactory level

These new products can be an innovation or an improvement of an existing product

Your role is to contribute to a collaborative creative process in a way that generates, expands and develops ideas into a well-conceived solution

Question 1:

Explain the collaborative process, expectations and task outcome

Question 2:

Using the format below, develop an email to your team to:

a Confirm the collaborative process, expectations and task outcome with the team

b Confirm the communication channels you choose to communicate with the team

To: From: Date: Subject:

Dear team