You have been appointed as the Project Manager for your chosen organisation and have been tasked with identifying and defining their market research requirements and then developing a market research plan for the Marketing team to approve. At your initial briefing session, the Marketing Manager has indicated a need for the expansion of the companv's Social Media presence. They are however nervous about anyr major financial investment in Social Media as their main marketing tools until now has been focused on mainstream media 'ncluding radio, magazines and billboards. Detailed market and customer usage data regarding Digital and Social Media platforms is therefore required to help them develop an integrated marketing approach as theyr more into the space. A budget of $15K has been allocated for this project