You have been appointed CEO of your BSG Company. Your Board of Directors determined that the company has a profit problem and thus, they have directed you to increase Return on Sales (ROS) over the next three years. 1. Use data to identify where your firms RoS problem stems from. 2. Then, use data to analyze the company situation for possible directions. 3. Finally, propose and explain one specific and viable solution. The data and analysis must incorporate multiple business areas from the BSG such as marketing & product decisions, R&D, sales, production operations, finance, etc.

You have been appointed CEO of your BSG Company. Your Board of Directors determined that the company has a profit problem and thus, they have directed you to increase Return on Sales (RoS) over the next three years. 1. Use data to identify where your firms RoS problem stems from. 2. Then, use data to analyze the company situation for possible directions. 3. Finally, propose and explain one specific and viable solution. The data and analysis must incorporate multiple business areas from the BSG such as marketing \& product decisions, R\&D, sales, production operations, finance, etc. You have been appointed CEO of your BSG Company. Your Board of Directors determined that the company has a profit problem and thus, they have directed you to increase Return on Sales (RoS) over the next three years. 1. Use data to identify where your firms RoS problem stems from. 2. Then, use data to analyze the company situation for possible directions. 3. Finally, propose and explain one specific and viable solution. The data and analysis must incorporate multiple business areas from the BSG such as marketing \& product decisions, R\&D, sales, production operations, finance, etc