You have been hired by Taqueria Los Anaya, a Mexican restaurant in Los Angeles. Your manager is in charge of retaining current customers and attracting new customers. Based on some qualitative research into consumer behavior, your manager paid a market research company to conduct a survey of consumers. The questionnaire contained a number of items designed to provide important and actionable insights. Unfortunately, your manager failed to pay attention in his marketing research course and thus has charged you with the job of analyzing the data and reporting the findings.