You need to capture the article's main points and discuss them lucidly, in a well-developed fashion. Students will be evaluated on the quality of participation based on relevancy, insight, evidence, and preparation of the material. Your article discussion (20 points) should include: o Brief overview of the article (10 points) the main theme of the article the main concepts discussed in the article the key points/facts presented in the article the conclusions/recommendations stated in the article o Demonstrate your understanding of the concepts through an analysis of the article focusing on the week's course topic. (5 points) o How the information in the article can influence your marketing strategy formation. (5 points)