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You would like your new frozen pizza product to sell at Whole Foods for $ 4.99 and you know that Whole Foods expects a 40%

You would like your new frozen pizza product to sell at Whole Foods for $ 4.99 and you know that Whole Foods expects a 40% margin on frozen food items. What should your selling price be when you are selling your product to Whole Foods (you are assuming that you are selling directly to Whole Foods in this example)?

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