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Your company is expanding into international markets. How can you assess market opportunities, overcome cultural barriers, and develop an effective global marketing strategy?
Your company is expanding into international markets. How can you assess market opportunities, overcome cultural barriers, and develop an effective global marketing strategy?
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International Business Law And Its Environment
Authors: Richard Schaffer, Filiberto Agusti, Lucien J. Dhooge
10th Edition
1305972597, 978-1305972599
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