Your company manofactures DVD players. Currently, Your selling prite is $$100.$ The tetal velume for DVD players in your market is $750,000$ units and your expected market share is $18\%$ for the uptoming year. Your production costs for each unit is $35\%$ of selline price and you etitfentty spend t$6\%$ of the selling price on promotion. You distribute through a wholesaler who has a contribution margin of $36\%.$ who in turn sells to retailers who have an average contribution margin of $40\%.$

Answer the following questions:

a$.$ How many DVD players would you have to sell over the year to break$-$even if your fixed costs were $$2,000,000$ and your desired profit per unit was $30\%$ of the sellin price?

b$.$ How much money would the retailer make$/$lose for your brand if fixed costs to the product totaled $$10,000,000$ and they offered a $$50$ coupon that was redeemed at a rate of $20\%?$

C$.$ If you could spend an additional $$300,000$ in promotion this year and ing market share to $19\%,$ would you recommend spending the additional $m$ or why not?