Your group has been hired to analyze a publicly-traded Canadian company specified by faculty. You will receive an email advising which organization has hired your company. This Executive Report represents the results of your analysis and should include:

A professional introduction outlining the purpose of your work and an overview of the Company and the industry in which it operates.

Outline of the company's vision and mission including your assessment of their appropriateness. Where vision or mission statements are not apparent, develop (and defend) statements you consider appropriate for the firm.

A SWOT analysis: o Your company strengths and weaknesses should reflect the results of your internal analysis of the firm (VRIN, financial assessment). o Opportunities and Threats should reflect the results of your external analysis (PESTLE, Porter's Five Forces). o Note: The body of your report should report only your critical (relevant) findings. Your detailed analysis should be contained in appendices.

Analysis of business strategy: With reference to the five generic strategies, discuss which strategy is used by this company and assess the effectiveness of that choice.

Identification of a core issue(s) or opportunity(ies) - For this firm, what is the most significant issue to deal with or opportunity to be pursued?

Strategic alternatives: What three recommendations would you recommend to this firm to deal with the core issue or opportunity you've identified? Provide rationale for each and highlight which one of those recommendations is best and why.