Question
You've learned about the product market expansion matrix. Now, it's time for you to apply what you've learned to an actual company (not a company
You've learned about the product market expansion matrix. Now, it's time for you to apply what you've learned to an actual company (not a company we've discussed in class: CVS, LinkedIn, Spotify, Starbucks). Give examples of how the company has used each of the four quadrants of the matrix in the past, or how they might use it in the future. Use the following format:
- What's the company?
- Where is it based (and where does it sell)?
- Who does it sell to?
-
- Market Penetration:
- Market Development:
- Product Development:
- Diversification:
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Management of Organizational Behavior
Authors: Paul Hersey, Kenneth H. Blanchard, Dewey E. Johnson
10th edition
132556405, 978-0132556408
